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SOROTEN STORY

SOROTTEN WAS STARTED UP IN 2016 BY MYSELF ELIZABETH SIMPSON, I'M FROM SOUTH LONDON AND A YOUNG ENTREPRENEUR. 

HOW DID YOU COME UP WITH THE NAME? WHY SO ROTTEN? WHAT DOES IT MEAN? 

WELL, I HAVE A POTTY MOUTH. I SWEAR A LOT AND EVERYONE COMPLAINS. THEY SAY I'VE GOT A ROTTEN MOUTH. AT FIRST I WANTED TO START UP A FEMALE BRAND BUILD IT AROUND SPINELLI FROM RECESS CAUSE SHE IS LITERALLY ME (ROTTEN) BUT IT JUST WASN'T CLICKING. SCRAPPED THAT AND BUILT IT AROUND ME. CAME UP WITH A FEW DARK NAMES WHICH LED TO ROTTEN. IT STUCK BUT I COULDN'T JUST CALL IT ROTTEN AND WAS LITERALLY PUTTING WORDS AND ROTTEN TOGETHER AND 3MINS LATER CAME UP WITH SOROTTEN. I LIKED IT. VERY ME.

ANYWAYS, SUPPOSED TO BE A FEMALE BRAND AND MY BROTHERS KEPT ON ASKING ME TO PRINT THEM AND THEIR FRIENDS TOPS AND IT JUST LOOKED WICKED. IM A LIL TOMBOY ANYWAYS AND I JUST LOVED IT.

NOT GONNA START TALKING CRAP AND SAYING I HAVE A PASSION FOR FASHION. IM A HUSTLER. I SELL SHIT. LIKE ANYTHING. I PREFER A CREATIVE HUSTLER :)

I DO LIKE FASHION, ENJOY CREATING AND LOVE SELLING. MY INTEREST IN FASHION TOWARDS THE GREW END OF SECONDARY/COLLAGE.

WHAT'S SOROTTEN ABOUT?

IT TOOK A WHILE FOR ME TO KNOW WHAT MY BRAND ACTUALLY MEANT BUT AFTER THE SOROTTENSWAG BLOG IT FINALLY CLICKED. SOROTTEN IS ALL ABOUT YOU, THE INDIVIDUAL AND HOW THE GARMS REPRESENT YOURSELF/ STYLE. I DROP DIFFERENT GARMS WITH COLOURS, DESIGNS AND FITS. I LOVE GETTING PEOPLE OUT OF THEIR COMFORT ZONE OR WEARING THINGS THEY WOULD NEVER THINK TO WEAR. SOROTTEN IS ABOUT COLOUR, STYLE, FUN AND YOU! WE LOOK AT LESS OF THE FACE AND MORE OF THE GARMS. LITERALLY YOUR INTERPRETATION DOWN TO THE LOGO. SOME MAY SAY ITS A SKULL OTHERS SAY ITS AN APPLE. ALL DOWN TO YOU.

IN THE PAST 3 YEARS SOROTTEN HAS REALLY GROWN AND DEVELOPED. IT'S NOT EASY BUT THIS IS MY DREAM AND IM ENJOYING EVERY STEP OF THE WAY. 

TO CONCLUDE, I DON'T KNOW WHAT ELSE TO SAY - ANY QUESTIONS SHOOT ME AN EMAIL: SOROTTENUK@GMAIL.COM