New garms new me

I wanted to focus on rebranding and the plan was not no release anything for a few months. Well my brain had other plans. I was driving home from my shitty job at the time and an idea literally popped into my head whilst I was at the traffic light near Balham station. This was also a week before Christmas so I didn't have much time as my manufacturer was going away for the holidays however, within the small time frame I was able to plan "new garms new me" in celebration of going into 2019. Every new year everyone always says, "new year new me" and it literally lasts like 2 weeks before we all start eating bacon and swearing again. So why not buy new garms to enter the new year drippy. Check out the lookbook of some of the photos taken on our day around south London.



Captured and directed by me.