SOROTTENSWAG 1.1


WHAT IS SOROTTENSWAG?

SOROTTENSWAG is a concept we have created to show several ways sorotten garms can be worn. We selected a group of teens to show off their sorottenswag and explain to us what fashion and sorotten meant to them. 

WHAT DOES FASHION MEAN TO YOU?

Ermmmm… fashion?

That’s easy, well to me fashion is a lifestyle you know? It's like a way of living. Fashion reflects your personality, mindset and your lifestyle. Fashion is a statement. Some days I dress depending on my mood, it shows how I'm feeling on that day, some will say it sends a message across.

WHAT DOES SOROTTEN MEAN TO YOU?

SOROTTEN is a young inspirational brand. One thing I love about SOROTTEN are the wacky names for the merch. It funny. See thru, them rotten titties, bottom left it's something different. The brand itself has potential to grow in the market because its unique in term of the logo and colours. So simple yet so swaggerlicious. SOROTTEN gives an attitude to your attire and change a perspective depending on the theme purpose of your outfit in a positive way.

TELL US ABOUT YOUR SOROTTENSWAG

I'm wearing my 'them rotten titties' tee with my ripped river island jeans and Nike Prestos. I'm not really a pink kinda girl but I've been feeling pink lately. It goes with my complication and the apples on my boobs are funny. Its creative. These are my favourite jeans and I got my prestos cause I'm probably gonna go to the gym later.

- OCEANE

 

WHAT DOES FASHION MEAN TO YOU?

Fashion is just being able to look presentable and making the most of what you have really. I see fashion as standing out from everyone else in order to set trends and push barriers.

 

WHAT DOES SOROTTEN MEAN TO YOU?

Well SOROTTEN to me is basically an impulse of urban fashion mixed with classical fashion sense. The audience at first was to reach us youth, getting them to wear something that reflect them and their personalities. The new collection has been dropping hints towards more people I think. I see it as targeting two generations. The long sleeve top with the street writing is more of a vintage look and the one Hamid is wearing can be worn by anyone. SOROTTEN to me? Well SOROTTEN has two key words, well it's obvious it is so and rotten. Personally, it is a a clash but in terms of fashion the designs speak volumes.

TELL US ABOUT YOUR SOROTTENSWAG

I'm wearing rotten in khaki top and I rolled up my sleeve to show my tattoo. My SOROTTENSWAG is skater boy swag.

- MICHAEL & HAMID